{"title":"Profitable Barn","description":"\u003ch2\u003eProfitable Barn — Business Education for Equine Entrepreneurs\u003c\/h2\u003e\n\n\u003cp\u003eMBA-style business education built for the people most underserved by it: barn owners, trainers, lesson program operators, equine therapy providers, farriers, and every other equine service entrepreneur who became a business owner without ever being taught how to be one.\u003c\/p\u003e\n\n\u003cp\u003eCreated by Kate Evans, MBA — 6x National Champion and founder of Highbrow Ranch. After 20 years in the horse industry, Kate went back to school for her MBA, then rebuilt her own horse business from the ground up using what she learned. Profitable Barn translates that MBA-level rigor into tools, calculators, courses, and resources specifically for the horse industry.\u003c\/p\u003e\n\n\u003cp\u003eCurrent products are listed below. The full Profitable Barn course launches Q3 2026 — \u003ca href=\"https:\/\/highbrowranch.com\"\u003ejoin the waitlist\u003c\/a\u003e to be notified.\u003c\/p\u003e","products":[{"product_id":"horse-business-pricing-calculator","title":"Horse Business Pricing Calculator: Know What to Charge","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eMost horse business owners are undercharging — and have no idea by how much.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThis is the spreadsheet that tells you. Enter your real costs — feed, hay, labor, facility, insurance, your own time — and it returns your true cost per lesson, per stall, or per training horse, your actual profit margin, and the price you should be charging to hit the margin you want.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIt covers every line of your business: private, semi-private and group lessons; self-care, partial and full-care board; full and partial training; and per-service work like farriers, bodyworkers and photographers. A Summary tab totals it all and shows what repricing is worth across a year — and over five.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eChange one number — your hay bill, your labor rate, how many horses your trainer carries — and every price updates instantly. That's the part that changes how you think about your business.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eWhat you get:\u003c\/strong\u003e\u003cbr\u003e• \u003cstrong\u003eThe calculator\u003c\/strong\u003e — a 16-tab interactive workbook that works in Excel on Mac and PC, and in Google Sheets\u003cbr\u003e• \u003cstrong\u003eA one-page Quick Start\u003c\/strong\u003e — print it, keep it beside you, fill in your first tab in 45 minutes\u003cbr\u003e• \u003cstrong\u003eThe Willow Creek Walkthrough\u003c\/strong\u003e — a 9-page guide that takes one real 24-stall barn from their annual bills all the way into the calculator, so you're never guessing what a number means\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eBuilt by Kate Evans, MBA — 6× National Champion and founder of Highbrow Ranch.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cem\u003eInstant digital download. Yours to keep, reuse, and update every year.\u003c\/em\u003e\u003c\/p\u003e","brand":"Profitable Barn","offers":[{"title":"Default Title","offer_id":45246526488655,"sku":"PB-CALC-001","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/2769\/0319\/files\/01-cover.png?v=1786724613"}],"url":"https:\/\/highbrowranch.com\/collections\/profitable-barn.oembed","provider":"Highbrow Ranch","version":"1.0","type":"link"}