{"product_id":"horse-business-pricing-calculator","title":"The Horse Business Pricing Calculator","description":"\u003ch2\u003eKnow exactly what to charge — for every service in your horse business.\u003c\/h2\u003e\n\n\u003cp\u003eMost horse businesses charge what feels right, or what the barn down the road charges. The result: thin margins, exhausted owners, and at least one revenue line quietly losing money. This calculator shows you the math — your true cost, your real margin, and what you should actually be charging.\u003c\/p\u003e\n\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e4 lesson tabs\u003c\/strong\u003e — private, semi-private, group, and a customizable \/ other tab for whatever programs are unique to your barn\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3 boarding tabs\u003c\/strong\u003e — self-care, partial care, and full care, fully separated so each tier carries its own true cost\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3 training tabs\u003c\/strong\u003e — full training, partial training, and individual training rides\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1 per-service tab\u003c\/strong\u003e — for farriers, equine therapists, photographers, and rehab work, with built-in inputs for supplies, travel, insurance, certifications, lodging, and booth\/vendor fees if you travel to shows\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSummary dashboard\u003c\/strong\u003e — your total annual profit opportunity at a glance across every line of business\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAction plan template\u003c\/strong\u003e — a structured framework for rolling out new pricing without losing clients\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePlug in your real numbers. See your true cost per unit, your actual margin, and what you should be charging. Most users find $50K+ in annual profit they were leaving on the table.\u003c\/p\u003e\n\n\u003ch3\u003eFormat\u003c\/h3\u003e\n\n\u003cp\u003e15-tab Excel workbook (.xlsx) with 287 built-in formulas. Works in Excel, Numbers, and Google Sheets. Instant download. Lifetime access.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBuilt by Kate Evans, MBA — 6x National Champion and founder of Highbrow Ranch. The same MBA-level pricing framework she used to rebuild her own horse business, translated for the realities of the equine industry.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eLaunch price $49\u003c\/strong\u003e (regular $79). 7-day refund if it doesn't fit your business.\u003c\/p\u003e","brand":"Profitable Barn","offers":[{"title":"Default Title","offer_id":45246526488655,"sku":"PB-CALC-001","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/2769\/0319\/files\/calculator-product-image-v2.jpg?v=1778881438","url":"https:\/\/highbrowranch.com\/products\/horse-business-pricing-calculator","provider":"Highbrow Ranch","version":"1.0","type":"link"}