Adult beginner rider with a beginner-safe horse at Highbrow Ranch in Caldwell, Texas

Profitable Barn

Tools & education for building horse businesses

Profitable Barn is the resource I wish I'd had when I started building my own business in the horse industry — practical, MBA-level tools designed to help price, plan, and grow your horse businesses with confidence. No gatekeeping, no guesswork. Just real strategy you can actually use.

Online Horse Courses for Adult Beginners

Learn everything you wish someone had taught you — before you're standing in a barn aisle pretending to understand what the seller just said.

The horse world doesn't come with a manual. Most of what beginners learn, they learn the expensive way: the wrong horse, the wrong advice, the wrong professional. I built these courses to change that.

I'm Kate Evans — 6x National Champion, World Champion, and a first-generation equestrian who started exactly where you are: no family in horses, no one to show me the way. For over 20 years I've helped adult beginners start their horse journeys right, and these courses are everything I teach in person, available from wherever you are.

What's Coming

Buying Your First Horse — The complete version of my buying framework: what to look for, what to avoid, how to evaluate temperament and training, the pre-purchase exam, and the negotiation. The course version of the process I use in my Right Horse Consulting Experience.

First-Year Horse Ownership — Feed, farrier, vet, boarding, tack, routines. What your horse actually needs (and what the industry will try to sell you that he doesn't).

Learning to Ride as an Adult — What to expect from your body, your progress, and your instructor — and how to tell whether the program you're in is building your confidence or spending it.

Who These Are For

These courses are for adults — especially women — who have always wanted horses in their lives and are finally doing something about it. No experience required. No jargon. No ego. If you've ever left a barn conversation feeling more confused than when you arrived, you're exactly who I'm building this for.

Why Learn From Me

I'm not a trainer selling you lessons or a trader selling you a horse. From 2008 to 2022 I owned and operated Life in Stride Riding Academy, working exclusively with beginner riders — many of whom went on to become successful competitors. I've lived every stage of this journey, from first ride to World Championship, and I remember exactly how hard the beginning is.

Be First to Know

Courses are in production now. Join the waitlist at the bottom of this page and you'll get an email the moment enrollment opens — plus my free First-Time Horse Buyer's Checklist while you wait.

In the meantime, start with the free education on the blog: