Equine UGC Creator · Western Lifestyle
Bringing brands into the western lifestyle — authentically.
I'm Kate Evans, a horse UGC creator filming on my own working Texas ranch. I make ad-ready video and photo content for equine, pet, western apparel and travel brands — with real horses, a real barn, and a 6× National Champion who knows how your product is supposed to be used.
equine UGC that looks right to horse people
Horse people can spot an error from a mile away. Cinch too big? Pad crooked? Worse — an underweight horse or a cluttered, poorly lit barn. One wrong detail and your audience stops trusting the ad, which is why who you hire for equine UGC matters. I bring 30 years of horse ownership and a pro’s eye for quality to every shoot, so your product shows up exactly the way horse people expect: used correctly, on healthy, well-kept horses, in a setting that makes them want what you’re selling.
And the setting is hard to beat — a 500-acre working cattle and horse ranch with four arenas, open pasture and varied terrain, and a herd of high-end American Quarter Horses ready for their close-up.
As a horse UGC creator, my focus is tying a feeling or an experience to a product. Whether it solves a problem or makes someone's horse journey better, I'd rather not get too far into the weeds on product details — instead, I show why this product needs to be in your barn.
hi,
i’m kate!
I grew up in 4-H barns in the Pacific Northwest, and I’ve spent my adult life working across the horse industry — the show pen, designing barns, running a horse business, and over 15 years teaching beginners. I don’t have to fake expertise; I use your product the way your customer actually would.
My audience is horse women who keep horses at home or at a boarding barn and spend real money on their animals. When I recommend something, they buy it.
Big-sister energy for the horse world: aspirational, motivating, and honest about how hard this life is — and a teacher at heart, so I explain things in words people actually understand. Fun, a little cheeky — but someone who's genuinely living the cowgirl way of life.
content that performs
Clean, ready-to-use video built to sell.
equine UGC
Feed, supplements, tack, show gear and ranch equipment — filmed with my own horses, the way horse people actually use it.
beyond the barn
Pet, lifestyle, travel and talking-head content for the same women who follow the ranch.
stills
Product demos and lifestyle stories shot on the ranch — real hands, real horses, no studio.
brand work
I build a feeling around the product, so people remember what it added to their day — not just what it is.
Turn your horse show into a vacation
An episode series showing how the hotel turns a working show week into an actual trip — the stay became part of the story of show life, not an ad break in it.
Shop-along to barn aisle
A Reel and statics following the treats from the Tractor Supply shelf to my barn, with my horses' honest first reaction on camera.
A ranch dog's real routine
Problem/solution and quick-cut videos starring Daisy, our working ranch dog, built for paid and organic use.
The place everyone gathers
Content that made the cooler the center of time with friends — people aren't buying a cooler, they're buying a better afternoon.
Performance reports available on request.
why brands
book me
6× National Champion, 30 years with horses, an MBA behind the business side — and a 500-acre working ranch as my set.
Horse women who spend real money on their animals — and act on what I recommend.
Lighting, audio and editing handled. Vertical 9:16, hooks written, captions on request.
Western apparel and footwear, pet and animal care, outdoor gear, travel and home — the same audience shops all of it.
Clear timelines, rush options, and nothing goes live until you've approved it.
work with me
Custom packages and campaign quotes welcome.
You're paying for the content itself — clean video delivered for your own channels, website or paid ads. No posting on my channels required.
You're also paying for distribution — posting to my established, highly engaged western audience, with reach and engagement reporting.
Custom quotes and a full rate card on request.
questions brands ask
What does a horse UGC creator do?
I create photo and video content your brand runs on its own channels — social, website, email and paid ads. It doesn't have to post on my accounts. If you also want it in front of my audience, that's a creator partnership, and I include reach and engagement reporting.
Do you film with your own horses?
Yes. Everything is shot on my working ranch in Texas with my own horses, dogs and barn. No rentals, no studio, no borrowed tack.
Can you film in a store?
Yes. I've filmed in-store shop-alongs at Tractor Supply and can film at farm and western retailers near College Station, Texas.
What does it cost, and what's included?
Packages start at $500. See what’s included, or email office@highbrowranch.com for the full rate card.
Who can use the content, and for how long?
Standard UGC includes 3 months of organic use on your own channels. Paid ad usage, allowlisting, raw footage and longer licenses are available and quoted per campaign.
Which brands besides equine do you work with?
Pet, western apparel and boots, outdoor gear, travel and hotels, and home. My audience is 89% women, mostly 35–64, and they shop all of it.
How do we get started?
Email office@highbrowranch.com with your product and goals, or book a call below. Once we agree on a brief, ship the product to the ranch and I'll take it from there.
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