Horse Business Pricing Calculator: Know What to Charge

Most horse business owners are undercharging — and have no idea by how much.

This is the spreadsheet that tells you. Enter your real costs — feed, hay, labor, facility, insurance, your own time — and it returns your true cost per lesson, per stall, or per training horse, your actual profit margin, and the price you should be charging to hit the margin you want.

It covers every line of your business: private, semi-private and group lessons; self-care, partial and full-care board; full and partial training; and per-service work like farriers, bodyworkers and photographers. A Summary tab totals it all and shows what repricing is worth across a year — and over five.

Change one number — your hay bill, your labor rate, how many horses your trainer carries — and every price updates instantly. That's the part that changes how you think about your business.

What you get:
• The calculator — a 16-tab interactive workbook that works in Excel on Mac and PC, and in Google Sheets
• A one-page Quick Start — print it, keep it beside you, fill in your first tab in 45 minutes
• The Willow Creek Walkthrough — a 9-page guide that takes one real 24-stall barn from their annual bills all the way into the calculator, so you're never guessing what a number means

Built by Kate Evans, MBA — 6× National Champion and founder of Highbrow Ranch.

Instant digital download. Yours to keep, reuse, and update every year.